It's true that status doesn't help once you are on the plane, but it should help during booking, check-in, and if you want to change flights. Unfortunately, because of the policies of the American airlines, it doesn't. Kingfisher and Jet offer one free ticket change after the first leg of your journey, which I used on one of my trips. And when I wanted to return on an earlier flight from Geneva, the Swiss airport attendant allowed me to board the earlier plane with no fuss. She was helpful, friendly, and efficient. I was completely taken by her until I realized that this is how airlines should treat their paying customers - I was just not used to it because I had been mostly flying American carriers for the past twelve years.
Consider my experiences with Continental - when I needed to change an international flight, I had to pay a $250 change fee. When I wanted to board an earlier flight on the same day (previously called " flying stand-by"), I had to pay $50. When I asked anattendant to help with an earlier flight, she simply pointed to the check-in kiosk and asked me to figure it out by myself. Add the baggage fees, on-board drink fees and it soon gets pretty ridiculous.
I should learn my lesson. I shouldn't fly Continental on my London-New York trips. The problem is that I'm a sucker for elite status. I have this fantasy that status will help me when things go wrong - when I am running late for a flight, when there is a long check-in line, when I have too much baggage. The truth of the matter is that status doesn't matter. The non-American carriers offer the same or better service to non-elite members. I just need to remember this when I book my next flight.
* this post was inspired by a recent article in the NY Times about airline fees. If you want to get more outraged, read this.